Shimamura Corporation is a clothing chain store company headquartered in Saitama Prefecture.
With 1,430 shops nationwide, the fast-fashion brand has a large fan base.
Many people post their favourite items on social media such as Twitter and Instagram, and many items spread in popularity by word of mouth.
Shimamura sells clothing and accessories that are perfect for the season. The Yukata 4-Piece Set introduced here is one such item. The new set of items that make it easy to enjoy yukata, the joys of summer, has become a hot topic mainly on official social media.
Five recommendations for Shimamura's new 4-piece yukata set
- Brand produced by Linnell and InRed
- Petit price typical of Shimamura
- 4-piece set, convenient and ready to wear
- Four different designs to choose from
- Available in shops and official online store
When the new yukata release is announced on Shimamura's official Twitter account, people say, "Yes" I want a yukata with a blue pattern on a white background like that!" and "Sisu Liz's yukata was cute. It seems that this year, too, the well-designed items have appeared at Shimamura prices and have become popular."
SEASON REASON by Linnell and InRed is produced by the women's magazine Linnell and InRed of a publication company, Takarajima-sha. It offers a wide range of fashionable and petit-priced items. The new yukata items in this collection are 4-piece sets that make it easy to enjoy a yukata.
The set comes with a dressing instruction and two waist straps, so even those unfamiliar with yukata can enjoy dressing easily. With the wrinkle Heko-Obi, you can arrange the yukata in any way you like, whether mature or cute.
The yukata are also made of a special weave fabric, which has a firm texture and delicate colouring. There're a total of four different colours. Each contains accessory items in a shade that matches the yukata, so you don't have to worry about co-ordination.
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