New Challenge for 56-year-old Kimono Retailer

 

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A new challenge for the 56-year-old kimono retailer in Tokushima, Shikoku region.
A new company has been established to pioneering and transmitting Japanese culture for continuing into the future.

AWAWA Co.

Website: https://awawaland.co.jp
Instagram: https://www.instagram.com/kimono_awasa
Twitter: https://twitter.com/awawa_japan

Thoughts of AWAWA Co.

Japanese culture often attracts attention abroad. If the needs of these countries can be met, the potential for global sales expands.
However, traditional industries such as Japanese culture and kimono are in danger of closing down due to problems like succession of skills, ageing of the workforce and infrastructure issues.

The fundamental problem is that they don't sell, and everyone has felt that the technology is great, but the design isn't.
We are engaged in corporate activities to solve the strengths and weaknesses of traditional industries that have been handed down without changing their form, and to connect Japanese culture to the future.

We want to deliver the choice to enjoy Japanese culture: Product sales division

Japanese traditional culture often attracts attention both in Japan and overseas.
The reason for this is a delicacy that cannot be found in foreign products, a gentleness that gives a sense of harmony.
The creativity found in traditional Japanese industry is so attractive that it can be described as the ultimate in delicacy, and it even has the feeling of gently embracing the viewer.
We design, plan, manufacture and sell (e-commerce) products that allow you to enjoy these Japanese products to your own taste, and in turn, to feel the pleasure of choosing them.

Logistics business born out of strict control of kimono

Founded in 2022, Logi & Plus is a logistics service born out of a 56-year-old kimono shop.
The methods developed as a kimono retailer, from purchasing, quality control and sales, and the know-how proposed based on our numerous achievements as an e-commerce operator, are strengths that clearly differentiate us from conventional logistics companies.

As an international logistics centre

The warehouse location, less than 30 minutes' drive from the port of Komatsushima in Tokushima Prefecture, enables centralised logistics management from international organisations to drayage with the shortest loading times.
We can offer proposals from the same perspective as EC operators and shippers that go beyond the usual logistics service field.

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