77.5% of Respondents Said Longing For Kimonos

 Hon Kimono Matsuba Co Ltd, a kimono specialist that runs dressing classes, conducted a survey on kimonos.

Subjects surveyed: men and women from under 20s to over 60s across the county.
Number of respondents: 200
Survey period: 8-12 September 2022

Question: Do you have a longing for kimonos?

Yes: 77.5%
No: 22.5%

Question: Have you ever actually worn a kimono?

Yes: 80.5%

No: 19.5%

Question: How often do you usually wear a kimono?

Once every two or three months: 0.5%

Once or twice a year: 5%
Once every two or three years: 13.5%

Only once: 11%

Rarely wore: 50.5%

Never: 19.5%

The above is a report on the results of the Questionnaire on Kimono.
While there have been calls for a shift away from kimonos, it was found that 77.5% of respondents answered that they have a longing for kimonos.
Kimonos have a strong image of being worn for special occasions such as coming-of-age ceremonies, weddings, Shichi-Go-San and New Year's Day.
If they learn dressing techniques and become able to dress themselves, they are likely to have more opportunities to wear kimonos.