7 July is Tanabata star festival day. Around 50 employees of the Mitsukoshi main shop in Nihonbashi will welcome visitors to the shop in yukata.
Approximately 50 employees will welcome customers in cool yukata at the Nihonbashi Mitsukoshi main shop on Tanabata star festival and Yukata Day (established by the Japan Yukata Federation in 1981) on Thursday 7 July.
When the shop opens at 10am, employees in yukata will greet customers at the Lion Gate on the ground floor of the main building and at the Ginza Line Exit on the basement floor, promoting the yukata as a summer tradition.
On the fourth floor of the main building, the kimono floor, a yukata section is now open with a wide range of products to meet diverse needs, including a selection of approximately 400 types of custom-made yukata rolls of cloth, ready-to-wear yukata and accessories for dressing, such as obi belts, zori sandals, bags etc. Sales have been strong this year, with growing demand for yukata as summer attire for going out and enjoying events for the first time in a while.
From Thursday 7 July, which is also Tanabata and Yukata Day, special offers for customers wearing yukata and a yukata photo session will be available, providing an opportunity to wear a yukata, a traditional summer garment. The sales season will be boosted to promote the unique Japanese summer yukata culture.
Visit in yukata, Special offers and services
Enjoy the Nihonbashi Mitasukoshi main shop in yukata! Yukata campaign for visiting the shop in yukata.
Yukata photo session at Mitsukoshi Theatre on 7 July (Thu), 10:30am - 1:00pm / 2:00pm - 6:00 pm.
Wear a yukata or kimono and show the Isetan Mitsukoshi App Coupon to participate in a self-taking session at the Mitsukoshi Theatre.
Visit privileges in yukata on the kimono floor
From 7 July (Thu), purchase of a yukata at the kimono section on the 4th floor of the main building for 5,000 yen or more, including tax, and receive an original tenugui towel as a present.
Come in your yukata! Parents and children join the historical tour in yukata with the landlady
Dates: Thursday 7 July, Sunday 16 July and Saturday 23 July
Time: 11:30am start and 2:30pm start each day
*Please wear a yukata or kimono to paticipate.
In-store photo spots shooting sessions
Dates: Saturday 9 July, Sunday 10 July and Sunday 17 July
A member of staff will photograph you for 30 minutes at up to two locations of your choice: in front of the Tennyo, in front of the Lion statue, on the rooftop or at the Mitsukoshi Theatre.
Time: 10:30am start and 1:00pm start each day
*Please wear a yukata or kimono to paticipate.
*First two pairs of visitors each day
Rooftop Food carts
Duration: Saturdays and Sundays from 16 July to 14 August
To first 10 customers to show the Isetan Mitsukoshi App Coupon at the kimono floor on the 4th floor of the main building when wearing a yukata or kimono who spend 2,750 yen or more including tax each day will receive a 500 yen coupon to be used at the four food cart shops on the rooftop of the Main Building.
Asobiski
Dates: 23 July (Sat), 24 July (Sun), 30 July (Sat), and 31 July (Sun)
Children wearing a jinbei or yukata who take part in the asobiski workshop at the Baby and Children's section on the 7th floor of the main building will receive an additional sticker for use in the workshop to the first 10 children on each day.
Ryusuke Fukahori exhibition "Goldfish Lift of the Ban, Nihonbashi"
Duration: Wednesday 27 July to Monday 8 August
The first 100 visitors wearing a yukata or kimono and showing the Isetan Mitsukoshi App Coupon and a receipt worth 1,100 yen (can be combined) from purchases made in the store at the checkout counter related to the exhibition goods will receive a Ryusuke Fukahori original postcard as a present.
*Only once per person.
In addition to the above events, during July and August, photo spots will be set up on each floor of the shop!
Please enjoy your yukata with a view of the store.
*Events are subject to change or cancellation for certain reasons. Please be aware of this in advance.
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