ARTORY INC. (Location: Naka Ward, Nagoya City, Aichi Prefecture; Representative: Josuke Sato), together with apparel brand VEDUTA (Representative: Hitoshi Watanabe), has decided to hold the online event "Dento Live" on 10 October 2022 under the theme of cultural creation in cooperation with Hieizan Enryakuji Temple (Shiga Prefecture), the head temple of Tendai sect, which has over 1200 years of history and is listed as a UNESCO World Heritage Site.
The challenge is to provide new interactive user experiences using ARTORY's live distribution platform, including a live commerce and online fashion show at Amidado in Enryakuji Temple, live commerce of traditional crafts, a live tour of Hieizan Enryakuji Temple, and the Peace Bell LIVE, which will lead to support for Ukraine.
Amidado as a runway at night. Projection mapping is also used for the staging.
The Hieizan Enryakuji Temple VEDUTA COLLECTION fashion show will be held on a runway connecting the corridor of the Amidado of Enryakuji Temple and a special stage, introducing approximately 30 products from the VEDUTA brand, a modern interpretation of kimono.
The staging will include projection mapping linked to VEDUTA's kimono designs, as well as traditional Japanese drums and subcultural music to express the collaboration between traditional and contemporary culture.
VEDUTA apparel brand reinterprets kimonos as street fashion
The brand name, VEDUTA, means scenery in Italian, and is based on the desire to create a scenery where people all over the world wear Japanese kimonos as a matter of course.
About ARTORY Inc.
ARTORY is a solutions company that develops web services under the slogan "MAKE BUSINESS ENTERTAINING".
Since its establishment in 2011, the company has been solving a wide range of client issues, from local companies to national clients, through IT and creativity, with expertise in web, cloud, content creation, application development and digital marketing.
Project overview
Hieizan Enryakuji Temple VEDUTA COLLECTION
Date: Monday, 10 October 2022
Organiser: VEDUTA
Planning and production: ARTRY Inc.
Cooperation: Hieizan Enryakuji Temple
Website
Organised by ARTORY Inc.
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