The highly successful pop-up store at Isetan Shinjuku is back again this year!
Kimono production unit Hyakuyodo was set up by manga artist Moyoco Anno. The number of items is increasing and becoming more and more substantial.
Moyoco Anno has published manga with wonderful and realistic depictions of kimonos, such as the famous manga Sakuran, set in Yoshiwara, Edo (Former name of Tokyo), and is also a great kimono lover herself.
Inspired by antique kimonos and old designs, the original kimonos and obi belts are traditional Japanese motifs, but the use and placement of colours give them a modern feel.
Usually sold through the online shop, the pop-up will be held at Isetan Shinjuku following last year!
After all, it's nice to be able to see if those kimonos look good on you in person.
Hyakuyobako (which means Stevenson screen), the Hyakuyodo Kimono Shop, where you can enjoy the seasons.
POPUP STORE, Isetan Shinjuku
Date and Time: Wednesday 15 June - Tuesday 21 June 2022 10am - 8pm
Venue: Isetan Shinjuku Main Building, 7th floor.
Address: 3-14-1 Shinjuku, Shinjuku Ward, Tokyo
Following last year's POPUP, which was very popular, this year's event will be held again!
Original kimono designs, obi belts and kimono accessories, which are normally only available on the online shop, will be on sale.
Illustrated goods of "KIMONO GIRLS", women in kimono drawn by Moyoco Anno, will also be available.
*Kimons, obi belts, underkimonos, and haori jackets are available on order.
Profile of Moyoco Anno
Manga artist. Works including "Hataraki Man", "Sakuran", and "Happy Mania".
The original paintings of Sakuran, depicting Yoshiwara, Edo, are in the collection of the Honolulu Museum of Art, USA.
She's currently serialising Fushindoraku in I'm home. and Go Happy Mania in FEEL YOUNG.
On the theme of wa (which means Japanese style) and kimonos, she was in charge of the cover of Ghibli's magazine "Neppu" for a year from May 2020.
In October 2020, she started Hyakuyodo, a kimono shop, selling kimonos, obi belts and kimono accessories of her original designs in an online shop.
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